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Operation must-see: the correct operation posture of online mall
The development of the Internet has changed the way people shop, and there are more and more shopping malls in the market.Obtaining better development opportunities in the complicated e-commerce market mainly depends on how companies operate online malls. The following will introduce the correct way to operate online malls.
1. Determine the target group
each industryand each itemspan>There are specific consumer groups.Finding the target group is to find the key factors of operation andStable customer source,In the process of identifying target groups, product analysis is extremely important, such as cosmeticsThe largest purchasing power group is young women, and the largest purchasing power group for suits is men. Different products have different positioning groups.The positioning of the mall's user group also affectsMallA key factor in conversion rate, weWhen doing promotions or marketing activities,Online MallThe positioning must be clear, and then choose the appropriate promotion method according to the characteristics of the user group and the product, to achieve the purpose of guiding users to purchase, This can not only save us a certain amount of advertising costs, but also reduceStorebounce rate.
2. Maintain good interaction with users
The operation of the shopping mall is inseparable from the support of users,Maintaining good interaction is the basis for the mall to increase sales, Whether it is in the early stage of the online store or during the stable operation, interaction with users is indispensable. Only by establishing a world of communication with users can we listen to the voice of users and customize in the face of changes in user needs.Operational strategy, Let users be aware ofonline mallGenerate more goodwill.Initially, it is to encourage users to create activities and participate in activities through interaction. Later, it is necessary to screen activities, ensure the quality of activities, and increase the value and richness of activities.span>When the user responds toenterpriseThe favorable impression of the online store is getting stronger and stronger, and users will interact with each other, so that the mallBrings greater user interactivity.
3. Build the core competitiveness of products
Each mall must have core selling points to gain more competitive advantages for mall operations.OneOnline MallThe biggest competitionPower is the quality of the product. If the promotion is good, the quality is not good, and users will soon be lost.Create a single product to attract users' attention, and then launched a variety of exquisite single products, with the trend, the products can be welcomed by users, or because the quality of the products is excellent, Only high-quality products can be effective.Improve user satisfaction, so as to facilitate enterprises to build their own core competitiveness, we can use some methods to ensure the quality of our products, such asOptimize logistics and distribution capabilities, to reduceThe loss of goods during transportation, so as to effectively ensure the high quality of goods.
4. Strengthen user viscosity
A good mall operation should know how to retain the hearts of users and become a constant source of customers for the mall.Enhancing customer loyalty is mainly reflected in the three aspects of price, service and improving user experience.Users like cheap, through some group grouping and membership points activities to activate user groups, give discounts to old customers, and give priority to the experience of old users in terms of service, You can usemembership management functionSubdivide the organized customer groups, and send SMS and emails with different content, which can be holiday care, new tips, promotions, etc., GiveOld users have a sense of dignity, increase the stickiness with users.
5. Do a good job in mall promotion
If you want to do a good job in operation, the promotion details cannot be less, online mallThe operation can bring as many potential customers as possible through various promotion methods.Common promotion methods include keyword advertising, event promotion, forum promotion, friendly links, WeChat promotion, etc. Mall promotion must be effective promotion work, and clearly define the mall.According to the characteristics of the product and the precise user groups, according to the data analysis, it can be concluded which promotion method is the most effective.The operation mode can achieve the final expected effect.
Mall operation is a long-term task. If the operation is good, the online store of the enterprise will be a crowded market.It can only be a bleak operation, and the operation method is general. Only by combining the operation of the mall can a set of enterprise operation methods be explored.If you have any other questions, please feel free to contact us by private message.
author[shangrenbao],Please bring the original link to reprint, thank you.
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