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Five steps through electric business platform operation
With the rise of e-commerce, many traditional enterprises have successively developed e-commerce platforms.To have a dominant position in the e-commerce market, it is necessary to do a good job of operation. However, the operation of an e-commerce platform is not a simple matter. Many poorly-operated e-commerce platforms have been submerged in the tide of the market. How can we cast iron that rides the wind and wavesShips are the goals explored by enterprises to operate e-commerce platforms. The following will give you a brief overview of the operation ideas.
I. Determine the target consumer group
Each e-commerce platform has different target groups due to the company's products and industry characteristics.span>The positioning of consumers should be determined according to their own products.For operators, no matter what type of product they control, they must have a deep understanding of the product. According to product positioning, user groups can be divided intoTarget consumers and casual consumers. Target consumers have clear consumption intentions and are easily persuaded. Casual consumers have obvious uncertainties and the probability of successful transactions is low. When operatorsAfter selecting the target consumer group,target consumers usually make purchasesThere are twoway, one is to buy in an organized way, the other is to buyIt is individual consumption, No matter what kind, we must do a good job in product promotionSales, identifying target consumers, and the inefficiency of the operator's commercial labor will be reduced.
Second, do a good job in platform data analysis
Data is the most intuitive tool to reflect the development of a platformThe changes in consumer consumption trends, which type of products are popular, and the trajectory of user consumption over a period of time are all inseparable from data analysis, escape from dataAnalysisIt is not only difficult to grasp one of the platforms to operateThe direction of operation, and the effect of operation is to be greatly reduced.Through data analysis, operators can start from the existing strategies and methods to find ways to promote users' purchase rate.It is also possible to find effective implementation methods through data index disassembly, empirical judgment, logical derivation, etc. In the operation of the e-commerce platform, data analysisThe importance of it cannot be overemphasized.
Third, do a good job in promoting the platform
E-commerce platforms need operators to drain traffic at any stage, especially in the early stage when there is no popularity, do a good job of promotionThe work will be an important foundation for building the brand influence of the platform, which can effectively enhance the influence of the e-commerce platform, which is conducive to the development of the mall business.With the development of the Internet, the channels that e-commerce platforms can promote have also become diverse, such as social platforms, media platforms, advertising, website cooperation, etc.Operators can use these methods to launch content on the platform. The operator analyzes the preferences of target customers, infers which platforms have a large number of target users, and creates corresponding advertising content to accurately acquire target users and achieve effective promotion.
Fourth, pay attention to the operation of the event
When the e-commerce platform operates, the proportion of activities is very large, How to plan an event that can generate infinite fission is the key issue for operators to rack their brains.To a certain extent,Whether the operation of the e-commerce platform is successful or not basically determines whether the operation of the e-commerce platform is successful.For professional event operation, there must be skills,There are methods and things to follow.Be sure to think about what kind of activities can attract consumers from the perspective of consumers,How can we attract users to the maximum extent, so that everyone can participate, so that the effect of our activity operation will come out.
Five, pay attention to user experience
E-commerce sitesIn the final analysis, people who useUsers, we can only operate well if we gain the trust of users.Therefore, "user experience" should be the core when operating
E-commerce platform operation is actually a way of thinking, which requires operators to figure out users' consumption psychology and find out what users consume.Behavioral characteristics, a series of guiding measures implemented in response to these problems, to achieve commodity trading.If you have any other questions, please feel free to contact us by private message.
author[shangrenbao],Please bring the original link to reprint, thank you.
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